Job Description Summary

Role Summary/Purpose:

The Japan Marketing and Strategy Director is a key leader position with responsibility to develop the strategic direction/framework aligned with business objectives - profitable revenue growth and Install Base (IB) gain. This role reports directly to Japan Commercial Excellence General Manager (GM).

The incumbent will activate & optimize zone segmentation & go-to-market strategy, deliver integrated business insights about market, share and coverage, develop pricing guidelines, and coordinate and/or manage execution of marketing plans. The position holder coordinates implementation through Strategic Business Units (SBU) GMs, Finance and Commercial Operations.

The role is a key point of contact between Japan and International Marketing & Strategy team providing market & competitive insights as well as Japan’s priorities and performance.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

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Job Description

Essential Responsibilities:

• Provide key inputs into Strategy Reviews and resource planning, including market sizing, and forecasting and investment requirements.

• Identify drivers of strength and weakness in market, competitive intelligence/ competitor strategies, and underlying themes to explain commercial performance and areas for targeting countermeasures.

• Validate growth opportunities by conducting deep research and analysis on critical and prioritized problems, including market dynamics, customer behavior, unmet needs and best practice case studies.

• Review and analyze direct salesforce landscape and coverage (e.g., portfolio, territory, customer segmentation). Develop and recommend optimal GTM model in collaboration with business leaders.

• Set pricing guidelines and review/monitor pricing initiatives across modalities.

• Develop digital marketing strategy and execute digital promotions.

• Lead, coordinate and manage key Exhibits and Seminars (e.g., ITEM).

• Establish KPIs to measure effectiveness of marketing activity in the zone, coordinate marketing budget decisions across portfolios/initiatives; understand sales support needs and ensuring feedback loops inform campaign and asset development.

• Frequently collaborate with Commercial Operations, Finance, and other relevant divisions to identify potential growth adjacencies that can deliver operating margin growth.

• Directly supervise a team of Marketing professionals, provide coaching/mentorship for talent development.

Qualifications/Requirements

• Bachelor’s degrees in marketing, business administration, healthcare or related field

• Minimum 8-10 years working experience in marketing, sales, strategy, healthcare medical devices, pharma industry, or related fields.

• Strong people leadership experience and servant leadership mindset.

• Experience of working in complex business environments with strong influencing and conflict resolution abilities

• Innovation: develop new ideas through collaboration and execute on creative ideas

• The ability to work with others in a potentially ambiguous, fast paced environment, including all levels of GE internal staff and distribution partners, and clients.

• Excellent written and verbal communication, presentation, and project management skills

• Coaching and mentoring experience

• Fluency in English – verbal and written communication

Preferred Qualifications

• MBA or master’s degree in marketing, Business Administration, Economics or related field

• Deep marketing expertise in strategy, market analysis, product launch and product commercialization, and branding

• Strong influencing skills across business functions, confidence to share difficult messages and defend decisions and make judgment call.

• Exceptional skills as a change agent and process oriented individual.

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.